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BA Journalism (Multiplatform)
Concordia University
Montreal, QC
2015 — 2020
Business Management (Marketing)
Dawson College
Montreal, QC
2010 — 2013 -
English (Fluent)
French (Fluent) -
Writing
Editing
Data Analysis
Audio Production
Keynote
Canva
GarageBand
Final Cut Pro X
Microsoft Office Suite
Google Analytics
Search Engine Optimization (SEO)
Adobe Illustrator (Intermediate)
Figma (Beginner)
Experience
Profile
Analytical creative with 5+ years of creating high-value results through investigative reporting, editorial content and brand consulting. A naturally strategic thinker, I oversee content creation and social strategy for varied clients in beauty, culinary, activism, financial and luxury product industries. Here’s a taster of what it’s like to work with me:
— Initiative & action-taker: Worked in high-energy environments (newsrooms, ground reporting, advertising campaigns) and delivered under tight deadlines — every time.
— Creative entrepreneur: Leveraging both my storytelling experience as a journalist and my knack for social media trends to run my own freelance business, comprised of 10+ small and large-scale brands.
— Trend-obsessed innovator: Dedicated to keeping up with constantly changing social media trends and best practices to keep my clients' content fresh and competitive.
Oct. ‘21
—
May ‘22
Sid Lee
Content Creator
Created 360° paid and organic social & campaign content for 10+ large-scale clients, boosting social engagement across platforms by over 93%.
Created editorial narratives through pre-production planning and post-production editing — including captions and subtitles on video assets, cutting sound, assembling raw footage, photography selection and editing blog posts.
Spearheaded in-house content creation around Diversity, Equity & Inclusion for an audience of 1,200+ around Diversity, Equity & Inclusion as Sid Lee's DEI content leader. Developed and executed a dynamic content strategy focused on education, biases, myths, allyship and intersectionality.
Sept. ‘20
— Aug. ‘21
Narcity Media
(MTL Blog)
Staff Writer
Filled one of two first-ever staff writer roles for Canada's largest millennial publisher after contributing freelance articles.
Introduced Narcity to investigative reporting by producing, researching + writing its first-ever long form investigation.
Covered a variety of genres that garnered 1M+ monthly article views, including daily news, COVID-19 reporting, crime reporting, legislative reporting and lifestyle pieces.
Sept. ‘19
—
May ‘20
Concordia University Institute for Investigative Journalism
Editorial Assistant
Guided students and media teams through an evolving framework of collaborative journalism, created and managed by myself and the research chair.
Drafted, filed and managed repositories of data and 800+ Freedom of Information requests for a national network of journalists.
Aug. ‘19
— Sept. ‘19
Le Devoir
Investigative Intern
Produced and edited French-language articles for a nationwide inquiry into drinking water quality. Fact-checked digital and print pieces through standardized procedures and established a vast network of government, expert and individual sources to support my reporting.
Jan. ‘19
—
Aug ‘19
Concordia University Institute for Investigative Journalism
Investigative Reporter
Collaborated with a national reporting network to produce a 5-time award-winning investigative series, resulting in legislative change on provincial and municipal levels.
Wrote, revised and edited material under strict deadlines.
2018
—
2019
LinkNow Media
Content Writer
(Freelance)
Produced and edited thousands of pages of optimized web content for small businesses. Tailored existing advertising content to attract target audiences, employing SEO best practices and keywords to ensure all content was in line with editorial standards and industry norms.
Contributions
Awards & Honours
Data Journalism Award
(Tainted Water)
Canadian Association of Journalists (2019)
Michener Award
(Finalist — Tainted Water)
Michener Awards Foundation (2020)
Grand Prix Judith-Jasmin
(Le Devoir: Plomb dans l’eau)
Fédération professionelle des journalistes du Québec (2020)
Digital Publishing Award
(Finalist —Best Community News Coverage: MTL Blog)
National Media Awards Foundation (2021)
Digital Data Storytelling Award
(Global News: Tainted Water)
Radio Television Digital News Association (2020)