is a social media strategist based in Montreal, Québec, working with agencies and in-house teams to build social-first brands worth following.

She graduated from Concordia University with a B.A. in Journalism, specializing in multiplatform journalism. Her work focuses on how brands show up authentically within larger cultural conversations.

When she isn’t building out social playbooks, you’ll likely find her running around the Plateau, modding her Cyberpunk 2077 playthrough, or in a meme rabbit hole.
The best brand content doesn't feel like brand content.
Let's work together!
EDUCATION

Concordia University
Bachelor of Arts, Journalism
Specialization: Multiplatform Journalism
Aug 2015 - June 2020
LANGUAGES

English (Fluent)
French (Fluent)
SKILLS

Social Strategy
Content & Platform Strategy
Community Strategy
Social Listening
Creative Direction
Copywriting
Campaign & Launch Planning
Trend Research
Performance & Insights
CLIENTS

PlayStation
Paramount+
Pizza Pops
Maison Birks
Laneige
Sobeys
Nestlé
TikTok Canada
Molson Coors
Campari Group
Prime Video
Hyundai
& more! ✨

EXPERIENCE

Freelance Social Strategist
Strategy, content, community, reporting
Laneige
Quartier DIX30
Rogers Business
Maison Birks
L’Occitane en Provence
& more!
2021 - Present
Montreal, QC (Remote)

Social Media Manager
@ We Are Social
2023 - 2025
Toronto, ON (Remote)

Content Creator
@ Sid Lee
2021 - 2022
Montreal, QC

Staff Writer
@ Narcity Media
2019 - 2020
Montreal, QC 

CURRENTLY IN MY CAMERA ROLL 📸
Moon view from my telescope 🌗
A ceiling of roses 💐
My female V 👾
Sunset over the Biosphere 🌅
Seeing Loud: Basquiat and Music @MMFA 🎨
This teddy bear @ROYALMOUNT 🧸
A heart-shaped eggplant 💜
KAWS: Family @AGO Toronto 👽
Mosaïcultures @Parc Jean Drapeau 🌳
Thanks for visiting
©2026 Lea Sabbah