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PlayStation Paramount+ Pizza Pops Freelance
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Pizza Pops
Pizza Pops is where snacking culture gets a little weirder.
Pizza Pops shows up through meme-driven content and constant interaction, with a community of Poppers that feel in on the joke.
Content Strategy Community Strategy Content Planning Campaign Support IRL Activations
ROLE
Social Media Manager
FOR
TEAM
We Are Social
TOOLS
Instagram
TikTok
Meta Business Suite


THE BRIEF ⚡️



As the #1 selling pizza snack in Canada, Pizza Pops’ social presence consisted of seasonal moments and campaign-driven content.

As online behaviour shifted toward lo-fi formats, the brand needed to evolve its approach to stay culturally relevant and reflect how its young audience engaged on social.

Goals:
Prioritize meme-driven content
Heavily increase proactive engagement 
Maintain an always-on presence across platforms


THE STRATEGY 💡



The strategy was rooted in one goal: create an interactive hub for Poppers to be unapologetically weird together.

Launched the brand’s first-ever TikTok channel
Built a localized Quebec audience through bilingual content 
Shifted to lo-fi, absurd formats similar to how its young audience engaged on social

Strategy Snapshot 📸


Consistent proactive engagement

A meme-driven content strategy

A revamped social tone of voice      

Key Wins ✨


10M+ views
100k+ engagements within one month of TikTok launch

Engagement tripled in month two with the launch of a brand mascot.

Key Initiatives:


THE POPS GROUP CHAT 💬
The official Pizza Pops group chat grew from 30 to 250+ members through exclusive merch drops, giveaways and activations


PAID FR-LANGUAGE CONTENT ⚜️
Lo-fi paid formats expanded reach into Quebec audiences


THE POPS MASCOT 🧀
An IRL brand mascot accelerated exponential growth across platforms
             


CONTENT GALLERY 🍕

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