now playing:
lana del rey 🎶
Freelance Work
OVERVIEW
I partner with agencies and in-house brand teams across beauty, lifestyle, telecom and CPG to build platform-native content and social systems that drive engagement.
Content Strategy
Community Engagement
Content Creation
Campaign Support
Copywriting
ROLE
Social Strategist
FOR
Various brands
TOOLS
Instagram
TikTok
Brandwatch
Sprinklr
Meta Business Suite
TikTok
Brandwatch
Sprinklr
Meta Business Suite
CLICK
Laneige
Built social calendars spotlighting beauty and skincare launches, tailoring content to trend-driven social communities.
Nestlé Nespresso
Created digital content for the Nespresso app, supporting brand engagement within a premium consumer experience.
Maison Birks
Created social calendars that highlighted luxury collections and seasonal storytelling for Canada’s most iconic jeweler.
Rogers
Led B2B social for Rogers Business, developing platform-native content and performance reports to strengthen client engagement.
Liberté
Led full social operations, shaping brand voice, content and fan engagement for this leading dairy label.
Yoplait
Drove daily social management, delivering fresh, playful content that kept the brand top of mind in the grocery aisle.
L’Occitane en Provence
Created calendars that translated Provence’s heritage into social storytelling, connecting product rituals with modern beauty culture.
Desjardins
Designed course materials in partnership with Toronto Metropolitan University’s DMZ incubator, helping entrepreneurs develop digital marketing and social strategy skills.
Keurig Dr Pepper Canada
Managed content, community and reporting across a national beverage portfolio.
...and more!
CONTENT GALLERY 🍋
