OVERVIEW

I partner with agencies and in-house brand teams across beauty, lifestyle, telecom and CPG to build platform-native content and social systems that drive engagement.

Content Strategy Community Engagement Content Creation Campaign Support Copywriting

ROLE

Social Strategist

FOR

Various brands

TOOLS

Instagram
TikTok
Brandwatch
Sprinklr
Meta Business Suite

CLICK

Laneige

Built social calendars spotlighting beauty and skincare launches, tailoring content to trend-driven social communities.

Nestlé Nespresso

Created digital content for the Nespresso app, supporting brand engagement within a premium consumer experience.

Maison Birks

Created social calendars that highlighted luxury collections and seasonal storytelling for Canada’s most iconic jeweler.

Rogers

Led B2B social for Rogers Business, developing platform-native content and performance reports to strengthen client engagement.

Liberté

Led full social operations, shaping brand voice, content and fan engagement for this leading dairy label.

Yoplait

Drove daily social management, delivering fresh, playful content that kept the brand top of mind in the grocery aisle.

L’Occitane en Provence

Created calendars that translated Provence’s heritage into social storytelling, connecting product rituals with modern beauty culture.

Desjardins

Designed course materials in partnership with Toronto Metropolitan University’s DMZ incubator, helping entrepreneurs develop digital marketing and social strategy skills.

Keurig Dr Pepper Canada

Managed content, community and reporting across a national beverage portfolio.

...and more!

CONTENT GALLERY 🍋